Released on: May 6, 2008, 2:42 pm

Press Release Author: Primetime PR

Industry:

Press Release Summary: TriviaFix will license its sports trivia content and branding
to Skyward Mobile, which will use it to create a rich sports trivia mobile
application.

Press Release Body: Skyward Mobile, Inc. ("Skyward Mobile"; www.skywardmobile.com)
announced today that it has entered into a licensing agreement with Yasmine Partners
Inc., owners of TriviaFix, the popular sports trivia web site (www.triviafix.com).
According to the terms of the agreement, TriviaFix will license its sports trivia
content and branding to Skyward Mobile, which will use it to create a rich sports
trivia mobile application. Skyward Mobile will leverage its relationships with
mobile carriers to distribute the TriviaFix application to a large number of carrier
portals.
The addition of TriviaFix to Skyward Mobile's product line promises to add a new
dimension of entertainment to mobile services. Skyward Mobile emphasizes variety,
with applications as diverse as Crossword Café, Traffic.com2Go, and the Bible.
TriviaFix is the latest member of this lineup.
"TriviaFix is about providing the best sports trivia experience," said Dani Waxman,
Co-Founder and CEO of TriviaFix. "We think it will be a natural and very successful
addition to Skyward Mobile's application suite, and they'll give our brand maximum
exposure in the mobile world."
With one of the largest sports trivia databases in the industry, TriviaFix is an
ideal mobile content supplier. TriviaFix's unique approach, based on user-generated
content, ensures that trivia questions are always timely and interesting.
"We are looking forward to putting TriviaFix in our lineup of services as well as on
the deck of popular mobile operators," said Jeremy De Bonet, founder and CEO of
Skyward Mobile. "Our goal is to change the mobile user's experience, and we think
that TriviaFix fits that profile by giving users a bit of challenge and fun."
About Skyward Mobile
Skyward Mobile is developing the next generation of mobile applications that provide
consumers with the optimal mobile experience for accessing all digital content on
virtually every device. Skyward Mobile leverages its breakthrough APX technology
platform to create rich and vibrant experiences and provide seamless and intuitive
access to content and services that fill every niche and need, delivered on
virtually any mobile device. For more information, visit www.skywardmobile.com.
About TriviaFix
TriviaFix is a leading sports trivia web site, hosting the Web's only interactive
community of sports trivia fans. TriviaFix's innovative platform allows users to
submit their own questions, earn points and prizes, learn more about their favorite
teams and players, and become part of a growing community of sports fans. TriviaFix
also distributes a one-of-a-kind sports trivia widget that is available on leading
sports and gaming websites, and at www.triviafix.com. TriviaFix is based in Beit
Shemesh, Israel, and owned by Yasmine Partners Inc. For more information, contact:
Press@triviafix.com
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